Beauty Biz | Lancôme’s 80th

Beauty Biz | Lancôme’s 80th

In an age of fleeting trends and constant demand for newness, a beauty brand that can stand the test of time and keep women feeling and looking beautiful for over 80 years is something to be revered. French-born beauty house Lancôme recently celebrated an incredible 80th anniversary and allowed me to share in some of the magic at their special birthday events.
Celebrating 80 years of beauty and beautiful women.

Celebrating 80 years of beauty and beautiful women.

A history of happiness

The story of Lancôme began in 1935 with Armand Petitjean and a vision to create beauty that was French, free-spirited and happy. A beauty that lightens, strengthens and embraces the ideal of being oneself.

‘Because – for Lancôme – beauty goes hand in hand with happiness.’ – Françoise Lehmann, Lancôme’s General Manager

These ideals resonate most noticeably in the kind of women Lancôme chooses as ambassadresses – the faces you and I see fronting their campaigns and reflecting the kind of beauty, and happiness, the brand embodies. From Isabella Rossellini, the original epitome of Lancôme femininity, Kate Winslet and Julia Roberts to young Hollywood icons like Lupita Nyong’o and Lily Collins  – these women lend their faces, beauty and vision of La Vie Est Belle (Life is Beautiful) to this iconic beauty house.

‘Lancôme celebrates beauty of all backgrounds. Its ambassadors are all individual women whose beauty goes way beyond skin-deep.’ – Lupita Nyong’o

Kate Winslet.

Kate Winslet.

Lupita Nyong'o.

Lupita Nyong’o.

 

 

 

 

 

 

 

 

 

 

An affair to remember

Celebrities and beauty media from around the country descended upon the beautiful Four Seasons Westcliff Hotel to celebrate this momentous occasion. Take a look at some of my pictures from the event to see what went down.

Beautiful rose bushes at a beautiful venue.

Beautiful rose bushes at a beautiful venue. The Westcliff impressed throughout the events.

Beauty media sat down to a delicious lunch before attending a make-up master class.

Beauty media sat down to a delicious lunch before attending a make-up master class.

Lancôme’s International Retail and Education Make-up Director, German Moyano was on hand to share his expertise about make-up mastery and show off some of the Effortless French Chic looks he has created for South African women. Find out how to create your own Effortless French Chic look by following his advice from the make-up master class we took part in.

Lancôme's Effortless French Chic looks - these are the Glamorous make-up looks for each skin tone.

Lancôme’s Effortless French Chic looks – these are the Glamorous make-up looks for each skin tone.

After an afternoon of make-up lessons, we retreated to our rooms for some relaxation time.

After an afternoon of make-up lessons, we retreated to our rooms to prepare for the evening’s event…

As one does at hotels, a big bubble bath was in order to help prepare for the night's event.

But first… let me take a bubble bath! Something about a big bath in a swanky hotel just speaks to my soul.

Black and gold was the order of the night.

Black and gold was the order of the evening – the perfect complement to Effortless French Chic make-up.

Walking down the beautiful cobbled pathways of the Westcliff felt like meandering through the streets of Paris.

Walking down the paved pathways of the Westcliff felt like meandering through the streets of Paris by night.

Guests were given a perfect red rose to start the celebrations. Love this selfie with Marlinette (Marlimakeup.com) and Liezel (9lives.co.za).

Guests were given a perfect red rose to start the celebrations. Love this selfie with Marlinette (Marlimakeup.com) and Liezel (9lives.co.za).

On display was some interesting artwork showcasing the brand's key moments in history of the last 80 years.

On display was some interesting artwork showcasing the brand’s key moments in history of the last 80 years. That’s founder Armand Petitjean.

After some speeches, snacks and bubbles, a giant maracoron tower was revealed and Marli and I indulged our sweet tooth tendencies.

After some speeches, snacks and bubbles, a giant maracoron tower was revealed and Marli and I indulged our sweet tooth tendencies.

Many hours and happy moment later and it was time to say good night. A special gift was a bag of these gorgeous beauty treats from Lancôme.

Many hours and happy moment later and it was time to say goodnight. A special gift was a bag of these gorgeous beauty treats from Lancôme.

Want to know more about Lancôme’s history? Take a look at this short video below. You can also see highlights from the event here.

Submit a Comment

Your email address will not be published. Required fields are marked *