The launch of the new L’Oréal Paris Make-up Genius app has the beauty world buzzing. Could this mean an end to testing make-up at beauty counters and battling to figure out which shades, looks and trends suit you best?
Years ago when I was working as a beauty assistant at a big women’s magazine, an Internet-based make-up program launched that had the whole office buzzing. It worked by loading up a picture of the user, after which you could apply various types and shades of make-up. The problem? The technology couldn’t correctly read the images you loaded so you would end up with a streak of blue eye shadow across your entire eye or a smear of lipstick covering the top of your mouth. Nevertheless, the idea was brilliant and it showed the potential of what this type of technology could do.
Fast-forward six years and the world is now abuzz with the launch of the new L’Oréal Paris Make-up Genius app, the world’s first ever real-time make-up tester. No more static images, misplaced blue shadow or lipstick smeared across all the wrong places. This app is genius and it’s the ideal thing to use at home to try out different make-up looks, trends and colours, or in preparation for choosing the perfect look for a special occasion such as a wedding.
‘This innovation will enable L’Oréal Paris to offer all women an unprecedented beauty “e-routine”,’ says Guive Balooch, Director of the Connected Beauty Incubator, L’Oréal Research & Innovation. ‘By combining our knowledge of consumers and the science of colours with technologies for monitoring facial expressions, we have been able to calculate the best possible algorithm capable of producing an extremely realistic colour-rendering in real time using just an iPhone camera.’
L’Oréal Paris Make-up Genius is available free on iPhone, with over 6 million downloads already, having launched in Europe, the US and China last year in May. You can browse and add make-up by product, look and even scan an item while in store to try on virtually. Once you’re happy with your look, you can also save the image and share it with the world – the ultimate selfie!
I put the L’Oréal Paris Make-up Genius through its paces at the official launch and was well impressed, despite a very slight lag when you move your head in the camera’s frame. Even more amazing, is how accurately it switches the chosen make-up look and applies it virtually to someone else’s face when they look into the camera, even without registering their exact facial structure as you’re supposed to do.
As someone who loathes the thought of touching the tester samples in retailers and at beauty counters (just think of all the people who have used and abused these products before you) this app presents a genius and hygienic way to test product colours and trends on yourself.
The best part? You don’t need to spend hours applying the products, correcting mistakes or wiping it all off afterwards.