If you’re concerned about more than just gorgeous hair, you’ll love the new INOAR Vegan range that cares for your hair, the environment and our animals.
I’ve tried a lot of hair care ranges in my time and sadly the ones that claim to be (and often are) good for the environment or cruelty-free simply don’t offer the same benefits and results as those filled with chemicals. It’s sad but true. And when you have temperamental hair, it’s not always easy to switch to something natural because the results can be disastrous for your hair. It’s these experiences that have put me off changing to natural products in the past and turning my nose up when they land on my desk.
Happily, the latest offering from INOAR and one of the first vegan hair care ranges I’ve ever come across has turned those previous experiences on their head and restored my faith in products that care for far more than just my hair.
Real Hair CARE
The INOAR Vegan range is the brand’s first vegan range and I hope the first of many they will create. It consists of an INOAR Vegan Shampoo and Conditioner (R320 each for 300ml) as well as a Treatment Mask (R575 for 500g).
Like all the INOAR products, these products have not been tested on animals and of course this range goes one step further by containing no ingredients of animal origin, making it 100% vegan. So what can you look forward to? Loads of nourishing oils like coconut, olive, macadamia, argan and wheat germ to help promote healthy hair as well as hair growth by penetrating into the hair fibres, and also treating your hair and scalp.
Both the shampoo and conditioner smell unmistakably of cocount, a scent I’ve come to adore over the years after not liking anything remotely coconutty when I was younger. It just reminds me of being on holiday, sipping Piña Coladas and enjoy the summer rays somewhere far away.
The texture of the shampoo is silky and it has a pretty pearlescent finish. Unlike many of the more natural shampoos I’ve tried, this one still foams well which is something I can’t do without having long hair. I still wash my hair twice (something I do with any and every shampoo I use) but I find I can get away with a R5-sized blob for the first wash and half the size for the second finishing wash. It foams lightly but well, spreads easily and leaves my hair feeling really soft even before applying conditioner.
The conditioner is equally as lovely and considerably thicker, with a milky colour that looks just like glossy coconut cream. A little goes a long way (which is good as R320 is not in everyone’s budget) but bear in mind you’re getting 300ml of product which is more than most professional products offer. Results-wise, my hair feels amazing after every use and I so look forward to breathing in that coconut-filled scent during every wash. I’ve also been impressed by how long the products are lasting as I’ve been using them for the last three months about twice a week and haven’t yet finished either bottle.
In addition to the really lovely formulas, I love that the packaging is recyclable and their anti-animal-testing efforts have also earned them PETA’s approval as a cruelty-free company. To take it one step further, they’ve even recruited Brazilian TV presenter, actress and down’s syndrome advocate Tathiana Piancastelli as the ambassador for the range to highlight the beauty of diversity and to encourage the world to rethink their concept of beauty.